Your technology is proven.
Now make the market understand why it matters

I partner with science-led and technology companies as a fractional CMO - 
bringing senior commercial strategy without the full-time commitment.

Does this sound familiar?
  • You have strong technology but your commercial narrative isn't keeping pace
  • Investors understand the science or technology but question the market opportunity
  • Sales cycles are long because buyers can't internalise the value fast enough
  • Your GTM was built on assumptions that haven't been fully validated yet
  • Marketing activity is happening but it isn't connected to commercial outcomes
  • You're entering new markets and need clarity and structure before you scale investment
Who I work with
I work with science-led and technology companies at commercialisation stage - typically post-seed to Series B, with strong technical foundations and a growing need for strategic marketing leadership.

Common inflection points where I get involved:

  • Preparing for or following a funding round
  • Entering European or international markets
  • Repositioning for a new customer segment
  • Building a commercial foundation before scaling the team
What I bring
I work with founders and leadership teams at the intersection of deep technical credibility and commercial traction.

My focus is on the problems that sit between a breakthrough technology and a scalable business: positioning, narrative, go-to-market structure, and ICP clarity.

With 18+ years of senior marketing experience across B2B and B2C — in digital health, data, cybersecurity, and technology — and having lived and worked across Europe and Asia, I bring both strategic depth and the cultural fluency that international growth requires.

Based in Zurich. 
Working across Europe.
Available for remote and hybrid engagements.

Why work with me

Strategic clarity

I help technical teams translate complex capability into commercial language - without dumbing it down or losing what makes it credible.

Commercial focus

Every engagement is anchored to business outcomes, not marketing activity. The question I start with is always: what needs to be true commercially for this to work?

GTM structure

From ICP definition to positioning to channel strategy - I build the foundation that makes growth repeatable, not accidental.

Global perspective

Gained across five countries and multiple industries, with consistent attention to local market nuance.

Fractional by design

Senior strategic leadership at the point you need it, without the overhead of a full-time hire. Engaged when it matters, stepping back when the work is done.

What do others say?

 Liz brings rare clarity and commercial focus. She bridges strategy and execution, quickly identifies what really moves the needle, and leads teams to deliver results. 

Dr Anne Berends
CEO of SunLED, a TIME 2025 Innovation company
https://sunled.health/

 Liz consistently demonstrated strategic insight, professionalism, strong autonomy and reliability. She is solution-oriented, deeply committed to quality, creative, and analytical. She not only delivers results, she is trustworthy, proactive, and has a positive working style. 

Mathieu Stremsdoerfer
CEO, Co-Founder of Healactively
https://healactively.com/

 Liz is very skilled in distilling highly technical challenges, and proposing very practical, pragmatic approaches to enhance our commercial focus within one quarter. I appreciated her ability to zoom out to the business-level, and equally comfortably zooming in to very specific details where they were relevant. 

Asit (Sunny) Mehra, CEO and Co-Founder
https://quantumzero.io/

Contact

  • Zürich, Switzerland
  • Available for remote work