I help technical teams translate complex capability into commercial language - without dumbing it down or losing what makes it credible.
Every engagement is anchored to business outcomes, not marketing activity. The question I start with is always: what needs to be true commercially for this to work?
From ICP definition to positioning to channel strategy - I build the foundation that makes growth repeatable, not accidental.
Gained across five countries and multiple industries, with consistent attention to local market nuance.
Senior strategic leadership at the point you need it, without the overhead of a full-time hire. Engaged when it matters, stepping back when the work is done.